e-commerce @ Singapore and Asia

eCommerce (or e-commerce) consists of buying and selling products and services over the Internet, as opposed to the standard commerce practices. It is a subset of a company's eBusiness strategy. Often e-commerce is used to add revenue streams to a standard business or it might also be 100% of revenue streams for some pure players.

E-commerce is a subset of business, where products and services are advertised, bought and sold electronically or over the Internet. Many businesses have become extremely profitable through online sales. Dell Computers is a prime example. Small companies and even individuals can also market their products or services on a worldwide basis through e-commerce. Large companies can reduce sales and stocking costs by selling online.

Since the last past years, the Internet has changed with a new concept called Social Media. Facebook,  LinkedIn, Twitter, My Space, Digg, are the most active players of this next web 2.0 revolution that enable the consumer or Internet user to contribute, publish, and produce contents and participate in the process and the worflow of the Internet. Non professionals now are designing the web. E-commerce becomes Social with platforms like Ciao.com that enable any consumer to rate, publish any products marketed over the Internet.

Brand is Green

Hence, to satisfy this new paradigm and business needs, Omnino connects brands and distributors to manage their "green" strategy through social media, I.T infrastructure and retail to increase their sales and brand loyalty.